No
matter how you dispose of merchandise there are costs - actual and
hidden. The auction
method gives you the greatest opportunity to generate the most
money in the shortest time
with the fewest problems.
An
auction allows the public to set the price. There is a bargain sold at
every auction, but the
total sale will be fair and representative of the merchandise offered.
Auction marketing is that
unique sales process that actually allows the seller to receive
more than ever thought
imaginable.
As
your auctioneer I provide the dynamic, powerful salesmanship
you are seeking. At each
individual sale I am your negotiator with the crowd.
Auction
goers are knowledgeable about products and
prices. These people attend regularly
and although friendly, keep the bidding competitive to protect their
own interests. I maximize that
competitiveness.
I
put forth my best effort because the success of your auction
represents me, my company and
is my best advertising. My livelihood rests on my ability to contact
the proper buyers in order to
receive the highest price attainable.
I
seek out customers for your auction. I maintain a mailing list
of people interested in particular
items, plus I use other organizations and resources to contact those
individuals interested in your
merchandise.
I
am your advertising coordinator. I work with you to determine
what is necessary to get the
most interested people present on sale day.
I
do not have personal ties or fond memories concerning the sale of the
items and can, therefore,
act as an impartial arbitrator with the crowd. I can answer all
questions objectively and
unemotionally.
I
know how to "sell". Learning the auction chant is relatively easy.
More important is product
knowledge and personal expertise attained through
continued education and years of successful
experience which help generate the top dollar you are seeking.
I
am a member of the Auctioneers Associations of Ontario. I
operate under the strict code
of ethics of these organizations. I am licensed, and assuring you the
most competent, professional
and ethical performance available.
Nick Miter, Auctioneer
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